I watched a video by Angelica Nyqvist the other day in which she announced that she is quitting doing Youtube full time. And as I was watching that video I couldn’t help but think: where are all the beauty creators going? Because she is not the only creator who I used to watch all the time who are either shifting their content or quitting altogether. So I am not sure what’s going on, but I wanted to chat with you about it nonetheless.
So yeah, what’s going on in the online beauty community? Why is everyone quitting makeup? Is it the algorithm? Is it the audience? Is it because there is just so much makeup around and we can’t keep up? Let’s discuss this shift in the online makeup community, especially on Youtube.
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