Today I thought we could do a tea time chat about cancelling brands. Brands aren’t flawless entities. They make mistakes and many (if not all) do things that I cannot support, not in a million years. Yet, I never create content where I say: I am no longer using brand XYZ because of ABC. The reasons for that are multitude and I thought I could talk to you about it.
It is not that I don’t cancel brands. There are brands I choose not to talk about. Some of that has to do with availability, but other times it has to do with much more serious issues. But rather than shouting from the rooftops that I will no longer be using a brand, I decide to phase them out quietly. I simply stop using the products, stop talking about it and if I still have products by that brand I will simply declutter them down the line and then the brand ceases to exist on the channel. So yes, I most certainly cancel brands, I just don’t talk about it. What about you?
Leave a Reply